Facebook is the biggest social media sites and the major challenge that most of the bloggers are facing in the recent days. You are very well aware that you have to maintain a Facebook presence but what you actually need is to drive the fans and friends from Facebook to your blog.
In order to boost the brand, you need to attain higher levels of the Facebook algorithm known as EdgeRank. Here we are going to discuss four most important strategies to boost your brand on Facebook and drive maximum traffic to blogs.
- USE VISUALS TO INCREASE THE FACEBOOK EDGERANK
The best way to increase the EdgeRank at Facebook is to post images and videos. When we do this the visitor feels interested to see the post and hits like or add comments. This makes sense because the visual stimulation draws people and causes them to react. When people see there are many likes on a post, they pay more attention and they too want to go and add a like or comment. As you get more number of likes and comments you get more people will come to see your post, appearing in their news feed and so on. If you are able to get the picture right, then you can surely bring in a lot of business.
- FACEBOOK ENGAGEMENT IS REAL
Problem with EdgeRank and chasing the fan followers on Facebook is somehow like getting lost in the madness and we tend to forget why we set a Facebook page. Unless you are a Facebook marketer or you are selling Facebook related products, you simply get lost. However, the goal should not be spending most of the time on Facebook. Then, what should be the goal?
Well, what you are? – A blogger or a small business owner then your primary goal of establishing a Facebook presence should be to bring people from Facebook back to your blog or website. I know this sounds quite simple, but do you know it gets complicated at times. So start focusing today.
- LINK THE FACEBOOK PAGE TO YOUR BLOG
Simple way to get people back to blog from the Facebook is to add a link to the about section of your page. That is it. This may sound a little no-brainer, but hundreds of page owners are regularly spending a ton of time on Facebook, so there is chance that they might visit your blog. To tickle your bones many people claim themselves as social media a manager, that’s sad. All you need is to create a three-way connection between your Facebook profile, your page and the blog. This is a little tricky at times depending on the website you are promoting on the Facebook page.
- ENGAGEMENT KILLER FOR YOUR FACEBOOK PAGE
The last tip that you need to boost your brand on Facebook is have to better engagement of your Facebook business page. Worse pages, having the lowest EdgeRank are the ones that are not posting contents regularly on their blogs or simply they auto feed links to every single post. Page owners who want to walk on this route will see little or no engagement from their fan base. You can employ an expert to manage your social media strategies or you can do yourself. All you need is to spend a little precious time out of 24 hours.
These are just a little bit from the whole lot of strategies that one may find on the Internet. However, these four steps are eminent, if you want to engage the Facebook for your website and blogs.
Author’s Bio: Benny Aster is a digital marketing specialist and social media geek who keeps himself updated with all the latest internet marketing trivia. He is helping call centers India to gain a strong customer base though channelizing them over the popular social networking sites.