When it comes to making money online, affiliate marketing is one of the best opportunities out there. Find a product you want to promote, send the company traffic they’re able to convert, and you have a way to bring in money on a consistent basis. Sounds easy, but not all affiliate marketers are making money. Getting people to convert can be very challenging, and there are pitfalls that will literally stop your efforts in their tracks.
Want to have a successful run with affiliate marketing? Take note of these fatal mistakes and avoid them at all costs.
1. Choosing the Wrong Niche
From email marketing to the stop smoking crusade, affiliate marketing offers a ton of programs in a variety of niches. However, not all niches and products are created equal. If you don’t feel good about what you’re selling, you are likely to fail no matter how full the bandwagon is. That popularity could also make it harder for you to sell a given item because of the competition. Whatever the program, make sure it involves something you feel passionate about, or are at least comfortable promoting.
2. Doing Too Much
With so many affiliate programs to choose from, it can be mighty tempting to take on two or three in hopes of maximizing your profits. It is also very easy to bite off more than you can chew. Don’t fall prey to the temptation. Only take on what you can handle. Focusing your efforts is one of the keys to affiliate marketing. By only signing on for a reasonable number of programs, you can concentrate on what’s important and make the most of your opportunities.
3. Taking a General Approach
This mistake is very easy to make. Unfortunately, making it can create a scenario where it is impossible to succeed with affiliate marketing. Instead of focusing on a general niche like web hosting, narrow your focus to where it is targeted as possible. So instead of going after people who need web hosting, look for those in search of a specific type of hosting. For instance, you could target dedicated servers, virtual private servers, or trendier solutions like cloud hosting. With affiliate marketing programs, the more targeted your efforts, the better.
4. Not Sticking with It
One of the biggest affiliate marketing mistakes is having no patience. Some over ambitious newcomers approach this thing believing they can quickly make a lot of money by doing little to no work. Then they learn that there is much more to it than posting up a few links and banners. Rome wasn’t built in a day and neither was an effective affiliate marketing strategy. If you want to make the most of this opportunity, you need to be committed to it. Find the program that suits you best, draw up a game plan, and when the going gets rough, tough it out.
5. Not Marketing Content
Like most forms of marketing, affiliate marketing relies heavily on content. That content often takes the form of articles, blog posts, and other copy-based material. This content is vital to communicating with your audience, and is thus critical to your success. With Google cracking down on duplicates, getting such content from article directories is no longer the viable option it used to be. This means you either need to produce your own content, or hire someone else do it. Whatever you do, remember that content is king and a key part of your strategy.
6. Failing to Put in the Effort
Affiliate marketing is attractive for obvious reasons, but you won’t get anywhere with it if you fail to commit to the process. Optimize your website so people can find it in the search engines. Get your site listed in relevant directories. Create a presence for your affiliate brand in the social space. Your affiliate partners can provide the tools, but you must put in the effort to make them work.
Even the most seasoned marketers make mistakes. However, there are some errors that will kill your affiliate dreams. These pitfalls must be avoided as much as possible. While there is nothing that says you can’t climb out of a hole, climbing to the surface gets tougher the deeper you fall. Devise a sound strategy, execute it, and for the love of everything, stick with it. Do it right, and your affiliate programs can be a reliable source of revenue.
Author Bio: Francis Santos is a writer for Benchmark Email, a best practices event marketing company.