Affiliate marketing and video conferencing may not seem to be deeply connected at first glance, but if you look more closely you’ll see that the technology of online video meetings has an enormous amount of value to offer in the fast paced world of affiliate sales campaigns.
Let’s cover some of these useful value ideas and see how incorporating the live communication behind video calling can make any affiliate campaign much more unique and successful in terms of ROI.
1. Getting to Know the Affiliates
One of the most basic ways in which affiliate marketing can be mixed usefully with video conferencing technology is through the use of group conference calls in which you maintain contact with your top affiliates for the sake of planning strategy and other details.
This may seem a bit unorthodox, since most affiliate/creator relationships are fairly non-communicative, but it could be a truly innovative use of an excellent interactive communications tool. By holding video conference with your top affiliates, you can share marketing ideas, materials and brainstorm new promotion ideas together in real time. Furthermore, if goading them into participating gets to be tricky, simply offer additional compensation incentives for joining in.
This is a particularly good strategy for coordination over big ticket items that sell at high prices and carry large commissions attached to them.
2. Encouraging Affiliates to Sell Via Video Conferences
Affiliate sellers are going to be moving products and product packages in all sorts of ways, mostly consisting of what’s most effective for the particular target market. However, one thing they can also be encouraged to do, if they haven’t already started doing it, is sell through a sales funnel that eventually leads to one on one or small group video conferences with potential buyers.
By doing this, affiliates can boost their sales conversion rates and establish a reputation of trust thanks to the interactive contact with customers. Furthermore, the good publicity this creates will generate and overall high quality reputation that positively affects everyone else in the supply chain, from other affiliates for that specific brand to the producer themselves.
Again, video conference based selling as part of a larger sales funnel would be ideal for higher priced items that make all the effort worthwhile cost wise.
For larger audiences, and for selling large quantities of lower priced affiliate packages all at once, there are interactive webinars as a video conferencing integration option. With this strategy, instead of recorded webinars that are presented after the recording, affiliate marketers can up the ante by setting up live mass conferences in which a larger audience not only watches a sales presentation/information sharing session, but also participates in real time, being able to make comments and ask questions to the sellers.
This could be tricky to set up and might require a fair bit of heavier duty video conferencing software, but the end result could be a sales environment in which customers are encouraged to buy much more than they normally would be by simply watching some videos.
More serious buyers could then be funneled downwards into more personalized video conferences with the affiliate seller. The potential of an interactive webinar with video communication between audience and presenters enabled is enormous; the arrangement could be used to create large hotel lobby style conferences to a global audience at minimal cost.
4. Video Recording Distribution and Reuse
All these video conferences between affiliates and product producers, or affiliates and buyers can be made even more useful if they’re later re-used as either static video sales tools for future audiences on a product website, or as training resources for future affiliates. By recording and saving live video sales conferences, maximum value can be obtained from them for years after they originally occurred.
5. Live Customer Service
Affiliate marketers need to reassure their customers that what they’re buying has deep value potential to them and, more importantly, that these customers themselves are highly valued buyers who will be treated with full respect thanks to the money they’ve invested in a product, package or service that an affiliate is promoting.
One excellent way of creating this powerful perception of seller attentiveness in the customers mind is by offering one on one consulting video conference calls with experts or product creators as part of the affiliate package deal. This would apply especially well to high priced packages that include a teaching course or some sort of learning program, especially in business, finance or something more technical.
In essence, by offering actual face time with the experts behind an expensive affiliate promoted product, especially one that involves learning or the possibility of troubleshooting, the sellers and affiliates who promote that product are creating a much higher perception of purchase value for it.
About the author: Stephan Jukic is a freelance writer who generally covers a variety of subjects relating to the latest changes in white hat SEO, mobile technology, marketing tech and digital security. He also loves to read and write about location-free business, portable business management and finance. When not busy writing or consulting on technology and digital security, he spends his days enjoying life’s adventures either in Canada or Mexico, where he spends part of the year. Connect with Stephan on LinkedIn.